Crumbl Pink Velvet Cookies are soft, colorful treats that make your day a little sweeter. They have a lovely pink color and a light cocoa flavor, topped with creamy cream cheese frosting.
You’ll find that these cookies are not just pretty; they’re oh-so-delicious too! I like to enjoy them with a glass of milk—perfection, right? Plus, they’re perfect for sharing with friends! 😊
Key Ingredients & Substitutions
All-purpose flour: This is the base for your cookies. If you’re looking for a gluten-free option, try using a 1:1 gluten-free flour blend. I find that these blends do a good job in cookie recipes!
Cocoa powder: Unsweetened cocoa gives these cookies their slight chocolate flavor. You can replace it with carob powder if you want a caffeine-free option.
Butter: Unsalted butter helps control the salt content. You could swap it with a plant-based butter for a dairy-free version. Just ensure it’s softened for easy mixing.
Red food coloring: For those looking for a natural alternative, beet juice can work, though the color may be slightly different. I prefer using gel color for its vibrancy and minimal moisture.
How Do I Get My Cookies to Turn Out Soft and Chewy?
To achieve that perfect soft and chewy texture, avoid overmixing once you combine the dry and wet ingredients. It’s important to bake just until the edges are set while the centers look a bit underdone. They firm up while cooling on the baking sheet!
- Preheat your oven properly. An adequately heated oven is key.
- Allow the cookies to cool for a few minutes before transferring them to a wire rack. This helps them hold their shape.
Following these tips will help ensure that your Crumbl Pink Velvet Cookies come out perfectly every time! Happy baking! 🍪

Crumbl Pink Velvet Cookies
Ingredients You’ll Need:
For the Cookies:
- 2 1/4 cups all-purpose flour
- 1/4 cup unsweetened cocoa powder
- 1 teaspoon baking soda
- 1/2 teaspoon salt
- 1 cup unsalted butter, softened
- 1 cup granulated sugar
- 1/2 cup brown sugar, packed
- 1 large egg
- 1 teaspoon vanilla extract
- 2 teaspoons red food coloring (gel recommended)
For the Cream Cheese Frosting:
- 8 oz cream cheese, softened
- 1/4 cup unsalted butter, softened
- 1 1/2 cups powdered sugar, sifted
- 1 teaspoon vanilla extract
For Garnish:
- Pink and white sprinkles or crushed candy pieces
How Much Time Will You Need?
This recipe takes about 20 minutes for preparation and another 10-12 minutes of baking time, plus cooling time after baking. Make sure to allow cookies to cool completely before frosting—this might take an additional 15-20 minutes. Overall, you can expect about 1 hour from start to finish, not including cooling time.
Step-by-Step Instructions:
1. Preheat & Prepare:
Preheat your oven to 350°F (175°C). Line two baking sheets with parchment paper so your cookies don’t stick.
2. Mix Dry Ingredients:
In a medium-sized bowl, whisk together the flour, cocoa powder, baking soda, and salt. This mixture is essential for the structure of your cookies, so set it aside once mixed.
3. Cream the Butter and Sugars:
In a large mixing bowl, beat the softened butter, granulated sugar, and brown sugar together with an electric mixer until the mixture is light and fluffy. This will create a nice base for your cookies!
4. Add Wet Ingredients:
Add the egg, vanilla extract, and red food coloring to the butter-sugar mixture. Mix until all ingredients are fully combined, and your dough has transformed into a vibrant pink color!
5. Combine Wet and Dry Ingredients:
Gradually stir the dry ingredients into the wet ingredients. Mix until just combined—be careful not to overmix, or your cookies might turn out tough!
6. Shape the Cookies:
Scoop out dough using about 2 tablespoons per cookie. Place these dough balls on the prepared baking sheets, ensuring they are about 2 inches apart to allow for spreading while baking.
7. Bake:
Place the baking sheets in the oven and bake for 10-12 minutes. Keep an eye on them—the edges should be set, but the centers will still look soft and a bit underdone. This will ensure they stay chewy!
8. Cool the Cookies:
Once baked, remove the cookies from the oven and let them cool on the baking sheet for about 5 minutes. Then, transfer them to a wire rack to cool completely.
9. Prepare the Cream Cheese Frosting:
While the cookies are cooling, make the frosting! In a bowl, beat together the softened cream cheese and butter until creamy. Gradually add in the powdered sugar and mix until fluffy. Stir in the vanilla extract for flavor!
10. Assemble the Cookies:
Once the cookies are completely cool, spread or pipe the cream cheese frosting onto half of the cookies. Place the remaining cookies on top to create a delicious sandwich!
11. Garnish:
Top your frosted cookies with pink and white sprinkles or crushed candy pieces for a fun finish that adds a little crunch!
12. Serve & Enjoy:
Enjoy your delicious Crumbl Pink Velvet Cookies! They’re perfect for sharing or indulging in all by yourself. Store leftovers in an airtight container for up to 4 days.
Enjoy the delightful combination of soft, chewy cookie and creamy frosting that perfectly embodies the spirit of Crumbl Pink Velvet Cookies!
Can I Use a Different Type of Food Coloring?
Yes, you can! While gel food coloring is recommended for its vibrant color, you can use liquid food coloring. Just keep in mind that you may need to adjust the quantity to achieve the desired shade, and it could add extra moisture to the dough.
Can I Make These Cookies Ahead of Time?
Absolutely! You can prepare the dough ahead of time and refrigerate it for up to 3 days. When you’re ready to bake, just take the dough out, let it sit at room temperature for a few minutes, and then bake as directed. You can also freeze the baked cookies for up to a month!
How Should I Store Leftover Cookies?
Store any leftover cookies in an airtight container at room temperature for up to 4 days. If they have frosting on them, it’s best to refrigerate them to keep the frosting fresh.
Can I Substitute the Cream Cheese Frosting?
Of course! If you’re looking for a lighter option, you can use whipped cream or a simple buttercream frosting. For a vegan alternative, try using coconut cream or a dairy-free cream cheese substitute.



